Women's Rights Poster Design

A Powerful Visual Communication

The concept behind this poster design is to empower women and encourage them to speak out against the injustices they face. It also calls upon the public to take a stand and not remain silent about this significant issue that affects women every day. Haolai Zhou faced the challenge of finding a powerful and appropriate visual language to convey this sensitive topic, and the solution came in the form of the cross symbol.

The cross symbol, derived from the discarded idea sketches and design drafts, serves as a powerful representation of the message that silence is not an option. It signifies that both women and the public must take action and refuse to remain silent in the face of gender inequality.

The realization of this design involved a combination of sketching, photo shooting, and graphic design techniques. The result is a visually striking poster that captivates viewers and effectively communicates the core message. The poster measures 11in x 17in, making it suitable for various display settings.

Haolai Zhou conducted extensive research for this project, engaging with women from different age groups, fields, and roles. Surveys were conducted to gather specific data and insights, which further inspired the design process. By incorporating real-life experiences and perspectives, the poster design resonates with a wide audience.

This Women's Rights Poster Design was created between May 2017 and June 2018 in San Francisco. Its impactful visual communication has garnered recognition, earning it the Bronze A' Design Award in 2020 in the category of Graphics, Illustration, and Visual Communication Design. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life.

Haolai Zhou holds the copyrights to the intellectual property and visual content of this design. The poster design serves as a powerful reminder that women's rights should not be ignored, and that everyone has a role to play in promoting equality and justice.